Independent brand strategist
Saffron
Dapple
Clear ideas, shaped into brands people can recognise, remember and use.
The short version
Strategy with a human pulse.
I help thoughtful founders turn a good idea into a clear point of view, a useful story and a system that holds together.
Focus areas
What I bring to the table
- 01 Brand direction
- 02 Launch narratives
- 03 Editorial systems
- 04 Workshop facilitation
Working style
Thoughtful, direct, useful.
Good work should make the next decision easier. I bring calm structure to messy beginnings and enough edge to keep the work alive.
Remote by default · selected in-person projects